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New Safflower Power Yogurt Wins International Competition

SAINT PAUL, MN – Minnesota-based Old Home Foods won first prize in an international competition for product innovation with its new Safflower Power yogurt. Safflower Power yogurt is the first yogurt in the United States enhanced with Clarinol® CLA (Conjugated Linoleic Acid), which is derived from natural safflower oil and clinically proven to help increase muscle tone and reduce body fat.

The International Innovation Contest, sponsored by New Foods Magazine in Germany, received 131 new product entries from 16 countries. Editorial staff evaluated and rated each entry, selecting Safflower Power yogurt to win first prize for Product Concept and Nutritional Value. The awards were announced in April.

“We are extremely proud that Safflower Power yogurt was selected as the best new product among 131 entries originating from 16 countries,” said Geoff Murphy, CEO of Old Home Foods, Inc. “It further reinforces the fact that in today’s marketplace you have to differentiate your product and offer consumers something they really care about.” Integrating just two 6-ounce servings of Safflower Power yogurt a day into your healthy diet and exercise program helps increase muscle tone and keep the weight off in as little as 8 to 12 weeks. Safflower Power yogurt was launched in Minnesota grocery stores in early March and is available in eight delicious varieties: Strawberry, Black Cherry, Blueberry, Banana-Mango, Marionberry, Peach, Pomegranate-Blueberry, and Red Raspberry. Safflower Power yogurt has a suggested retail price of 83 cents per cup and is gluten-free and high-fructose corn syrup-free, with as little as 160 calories.

About Old Home Foods – Where Tradition Continues
Old Home Foods has been a Minnesota dairy favorite since 1925 and has a history of community involvement. From cottage cheese, sour cream, yogurts, organic milk, dips, salsa and more, Old Home Foods is a leading marketer of cultured dairy products in the Midwest. Established in St. Paul, Minn., Old Home Foods has created a loyal following for its high-quality, great-tasting and innovative specialty dairy products. Old Home Foods has won top honors in taste tests for its high quality products over the years. For additional information about Safflower Power™ yogurt, visit www.safflowerpower.com or www.oldhomefoods.com
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